The Clappers Cup
Hosted by: Erick Lottary of RNG Golf Club
Powered by: WeGo Golf
A golf experience that live at the intersection of culture, lifestyle, and community—without country club energy.
Where Culture Meets the Swing
Clappers Cup is not a traditional golf event. It’s a cultural statement.
Hosted by Erick Lottary of RNG Golf Club, Clappers Cup repositions golf inside lifestyle-driven spaces where culture already leads. This experience challenges outdated perceptions of the game and removes the barriers that have historically limited who feels welcome. Golf shows up integrated, energized, and in conversation with music, people, and place.
Designed as a kickoff event aligned with major golf tournaments, Clappers Cup sets the tone before the first tee shot—capturing attention, building momentum, and extending tournament energy beyond the course.
This event is for those who understand what has been curated in the golf space. It’s a celebration of growth, of culture moving forward, and of a community that refused to be left behind.
Guests can expect immersive golf activations, electronic claps, music-led energy, elevated food and beverage experiences, competitions, giveaways, and an environment built for connection.
No gatekeeping.
No intimidation.
Just culture-forward golf, done with intention.
The Experience
Access Without Intimidation
Golf shows up in untraditional spaces, allowing guests to engage however they choose—play, observe, connect, or simply enjoy the atmosphere.
Culture-Led Environments
Music, art, and energy lead the experience, with golf integrated naturally into spaces where culture and community already exist.
Community + Brand Interaction
Brands are embedded into the experience through organic, interactive moments that create real connection—not disruption.
Golf Is Growing — And Changing
1/4
Diverse Players
More than 1 in 4 on-course golfers in the U.S. are now women or People of Color — the highest level of diversity ever recorded.
60%
Women Leading Growth
Women and girls have driven nearly 60% of golf's total participation growth since 2019.
43%
Off-Course Diversity
Off-course golf is even more diverse: 43% female and 45% People of Color, fueling record numbers of first-time golfers.

The global golf apparel market is a $4.4B category growing at nearly 7% annually, fueled by younger consumers, lifestyle crossover, and performance innovation.
Source: Grand View Research, Golf Apparel Market Report (2024); National Golf Foundation (2024)
5-CITY TOUR: MAJOR TOURNAMENT ACTIVATIONS
One partnership. Five iconic cities. Maximum exposure. The Clappers Cup Tour follows the biggest tournaments in golf, placing your brand at the center of culture-driven golf experiences in key markets nationwide.
1
Ponte Vedra Beach, FL | The Players ChampionshipWaste Management Phoenix Open
March 2026
Activating during one of golf’s most high-profile weeks, this experience taps into the energy of THE PLAYERS Championship with elevated golf, culture, and social connection.
2
Augusta, GA | The Masters
April 2026
Golf's most prestigious tournament. Southern hospitality meets modern golf culture in this historic market during the sport's biggest week.
3
Charlotte, NC | PGA Championship
May 2026
Proven market with sold-out track record. Return to the city where Clappers Cup made its mark with 200+ attendees and 350K+ impressions.
4
TBD
5
TBD
Why the Tour Model Works
  • Consistent brand presence across golf's biggest moments
  • Access to diverse regional audiences and cultural markets
  • Amplified ROI through repeated exposure and content creation
  • One partnership investment = five high-impact activations
  • Build brand equity as the tour grows city to city
Partner once. Activate everywhere. Own the culture.
Proven Track Record: Clappers Cup
200+
Attendees
350K+
Social Impressions
3x
Brand ROI
Notable Attendees
  • Erik Lottary
  • Roger Steele
  • Will Lowery
  • NFL's Johnathon Stewart
  • Malbon Representation
  • Teal Barber
  • 15+ golf influencers
Our influencer-driven golf social kicked off PGA Championship Week in Charlotte. Tickets sold out in days, showcasing how culture-first audiences respond to golf integrations.
James Anderson x Clappers Cup
Target Audience & Reach
Demographics
  • Ages: 25–45
  • Gender: ~55% Male / 45% Female
  • Audience: Culture-driven golfers, creatives, entrepreneurs, athletes, tastemakers
  • Mindset: Experience-led, socially engaged, brand-aware
  • Attendance: 200–400 per city
  • Reach: National — aligned with major golf tournaments across the U.S.
Marketing Channels
  • Social: Instagram, Threads, TikTok
  • Owned Platforms: BNVS Agency, WeGo Golf, RNG Golf Club, Erick Lottary
  • Talent Amplification: DJs, golf creators, athletes
  • Email: 5,000+ combined subscriber list
  • Community: Local tournament-week partners & venues
  • Content: Real-time + post-event photo/video for sponsor use
150-350
Avg. Attendance
Per WeGo Golf event
80%+
Engagement Rate
Participate in bay play
65K-120K
Brand Impressions
Per event across channels
92%
Partner Return Rate
Sponsors come back
Investment Opportunities: Clappers Cup Tour Sponsorships
Presenting Sponsor — $10,000 (Per City)
This top-tier package offers full event ownership and premier visibility. Your brand will be integrated as the presenting sponsor, with primary logo placement, a customized golf bay, and dedicated social media amplification.
Silver Sponsor — $8,000 (Per City)
Achieve high-impact visibility with this package, including second-tier logo placement across promotions. Benefit from a co-branded golf bay, shared game challenges, social media mentions, and features in the event highlight video.
Bay Sponsor — $5,000 (Per City)
Secure direct engagement with a dedicated, branded golf bay and vendor table. This package offers prime on-site activation, logo placement, social media mentions, and inclusion in city-specific highlight content.
Beverage Sponsor — $3,500 (Per City)
Gain exclusive category visibility with an on-site vending and tasting table for product sampling. This package includes logo placement, social media mentions, and inclusion in city-specific recap content for product exposure.
Community Sponsor — $1,000 (Per City)
Showcase your local presence and cultural alignment with logo placement on select event signage. Benefit from brand mentions on social media for host city and inclusion in event recap content, connecting with the community.
Clappers Cup: Moments & Memories
Relive the energy and excitement from previous Clappers Cup events, showcasing the vibrant community, engaging activities, and unique atmosphere that defines our culture-forward golf experiences.
Let's Create Something Special
Why Partner With Us
  • Access to high-energy culture events
  • Social impressions + content creation
  • Test products with lifestyle audiences
  • Strong brand visibility in non-traditional sports environment
  • Association with a fresh, growing experiential golf brand
  • Inclusion in expanding WeGo Golf markets nationwide
Contact
Natty
Event Curator
BNVS Agency
Experiential Event Marketing
Scott
VP of Innovation & Strategy
WeGo Golf
WeGo Social